Le Gruyère AOP är FIS Cross-Country World Cup nya huvudsponsor inför kommande säsong. FIS Marketing AG och Le Gruyère AOP har avtalat för tre år. Med sitt engagemang stärker Le Gruyère AOP sitt varumärke som ett internationellt bolag.
”Le Gruyère AOP är stolt över att bli en huvudsponsor av FIS Cross-Country World Cup. We are delighted to become part of the Cross-Country family. We will be thrilled to live the emotion of the World Cup and to let people of such a great variety of countries discover our product“, said Interprofession du Gruyère Manager Philippe Bardet.
Le Gruyère AOP has joined the FIS Cross-Country World Cup as a main sponsor. FIS Marketing AG und Le Gruyère AOP signed a contract for three years, which will help Le Gruyère AOP receive a strong media presence in a number of European countries. With this engagement, Le Gruyère AOP is not only strengthening its brand presence, but is setting up the image of Le Gruyère AOP in a trans-national company.
”Le Gruyère AOP is proud to be a main sponsor of the FIS Cross-Country World Cup, reinforcing its engagement for winter sports. We are delighted to become part of the Cross-Country family. We will be thrilled to live the emotion of the World Cup and to let people of such a great variety of countries discover our product“, said Interprofession du Gruyère Manager Philippe Bardet.
“The brand Le Gruyère AOP fits very well with Cross-Country and will benefit from an attractively designed sponsorship package. The marketing concept of the FIS Cross-Country World Cup works very well since the 2010/11 season; the limited numbers of partners generates high brand value and impact. FIS Marketing AG staff will do all the implementation items and support Le Gruyère AOP with additional on-site promotion”, said FIS Marketing AG CEO Christian Pirzer.